On Wednesday, October 12, 2022, Yellow Card Financial announced a partnership that will allow AgrisMartchain to realize its project to facilitate the financing of agriculture in Côte d'Ivoire thanks to cryptocurrencies.

Yellow Card and AgrisMartchain have found a new opportunity to expand their business between a low level of agricultural funding by banks and a craze for bitcoins while contributing to the creation of added value in Côte d'Ivoire. Sylvio Contayon, Yellow Card's national director in Côte d'Ivoire, said that “This partnership is important because the economy of Côte d'Ivoire and most African countries is largely based on agriculture, and this company provides innovative solutions based on blockchain to improve and stimulate agriculture in Côte d'Ivoire.”

Marouane Jebbar, managing director of Côte d'Ivoire Drone & Robotic and founder of AgrisMartchain, explained in an interview with the Observer for Morocco and the In Africa in 2022, the idea was to sell 200 million (or 20%) of its Zera Tokens (ZRT), with the ambition to raise up to $8 million.