In the 4th quarter of 2024, the consolidated turnover of the Société des Boissons du Maroc (SBM) grew by 10.9%, compared to the 4th quarter of 2023.

SBM's turnover increased from 745 million dirhams (MDH) to 826 MDH in the 4th quarter of 2023. According to the company's management, this is solid growth that took place in a demanding economic context. Investments made during the quarter amounted to MAD 34 million, down 38.2% compared

She believes that “in an economic environment marked by persistent inflation throughout 2024 and increased fiscal pressure due to the increase in the Domestic Consumer Tax (TIC) on beer to 35%, SBM has shown resilience and adaptability, thanks to the dynamism of its local brands and the expansion of its network. distribution bucket”. According to the management team, “based on these results, the Société des Boissons du Maroc maintains its ambitions for 2025”.