The founder and president of Brand Africa, Thebe Ikalafeng, and the CEO of Integrate Kantar, Siham Malek announced on the sidelines of the 2023 African digital summit (ADS), the selection of Morocco's best brands from the Brand Africa | Africa's Best Brands 2022 study.

Through a press release, it is announced that Bank of Africa has been named the most admired financial services brand in Morocco and one of the 10 best on the continent. She was represented by her Director of Communication and Institutional Relations, Mounir Jazouli, who declared: “It is with immense pride and honour that I receive this award on behalf of the 15,200 members of this large family, led by President Othman Benjelloun, in the 31 countries where Bank of Africa is present, which today embodies the new face of a historic BMCE Bank brand and represents the ambitions of rsquo; a group committed to the development and influence of Africa”.

It should be noted that, as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa's Best Brands search to determine the most admired brands in the spirit in Africa is not financed by any brand.