During a trip to Abidjan at the end of October, the managing director of the holding August Africa of the French insurance company Axa, unveiled a part of her strategy. This strategy, which is deployed starting in 2024, will be implemented over three years

The French group Axa seeks to take advantage of the rise of mobile phones on the continent to distribute its offers. To this end, its Director General has put in place strategies, of which she has unveiled a part. Indeed, Axa plans to launch a new international health insurance offer and new products for very small businesses (TPE) and for small and medium-sized enterprises (SMEs) and will have to comply with regulations by obtaining licenses for mobile agents. Also, the head of Axa Afrique installed Teyi Lawson from Togo at the head of the Ivorian subsidiary to replace Roger Boa Johnson, who retired but will remain in the group as chairman of the board of directors of