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BRASCO: launch of the Heineken beer brand now in a returnable bottle

25/10/2023
Source : ORISHAS FINANCE
Categories: Sectors

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The Congolese brewing company BRASCO, has launched the Heineken beer brand, which is now produced locally in returnable bottles. BRASCO is a major economic player based in the DRC

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The launch of the Heineken beer brand, now in a returnable bottle, involves an investment of 3.3 million euros (2.2 billion FCFA) in state-of-the-art brewing and bottling equipment and the training of more than 50 employees in the best brewing techniques. As part of the launch of local production, all bottles of Heineken beer will be consigned, an important step in preserving the environment and in the transition towards a sustainable reduction in BRASCO's CO2 emissions

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Through this launch, the DRC joins the list of African countries in which the Heineken brand is brewed locally.

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