The clothes of the new bride Diamond Bank are not yet worn by the beautiful NSIA Bank Côte d'Ivoire, owned by the wealthy Ivorian businessman and entrepreneur Jean DIAGOU.

Since the acquisition of the Diamond Bank subsidiaries by the pan-African insurer NSIA, the commercial rebranding of the Diamond Bank brand - which repaints the colors of NSIA - has been a big deal. The subsidiaries of the Ivorian insurer have been carrying for a few months the visual identity of the new and beautiful bride. Except, NSIA Bank Côte d'Ivoire is currently out of the loop. P

Why this discrepancy and non-compliance at NSIA Bank Côte d'Ivoire? Jealousy of preserving a historic label attached to the old name of its masks, believe many market players in Abidjan. Diamank Bank Côte d'Ivoire has not yet changed its visual identity, under the colors of NSIA Bank.

Confidentiel Afrique wanted to know the real reasons for this delay, by approaching the headquarters based in Abidjan. The General Management Nsia Bank, made us understand that this was in response to a commercial strategy of the bank for the moment.

Clearly, the company's managers have not yet decided on the visual change of identity of the bank DIAMOK BANK Côte d'Ivoire.