On Friday, November 25, 2022, Prudential Belife Insurance opened a new agency in the Garahio district of Gagnoa, in the west of the country.

The Russian-Ukrainian crisis has caused inflation that could impact the profitability of the insurance sector and drive up compensation costs, for example, in real estate and car insurance. Indeed, companies are deploying to contain inflationary pressure, which creates a drop in household income, which generally leads to a fall in demand.

In order to combat this situation, the company wants to extend its canvas to Ivory Coast. According to managing director Sébastien N'gamenila, the company, which wants to be vigilant about its profitability, has installed this agency with a “social and human vision” and an offer to populations to fully enjoy the best that life has to offer. According to him, this requires innovation and the digitalization of products and services, not to mention the proper popularization of insurance. Through this deployment of agencies, the company wants to increase the insurance penetration rate in Côte d'Ivoire and become one of the leaders in the field in the country.