GIM-UEMOA and Backbase have joined forces to boost banking innovation and financial inclusion in West Africa.

GIM-UEMOA, the international organization in charge of the interbank payment system in the West African Economic and Monetary Union (UEMOA) zone, is joining forces with Backbase, the pioneer in banking engagement for the development of the Super App, GIMpay. This digital platform aims to support a unique digital ecosystem to promote financial innovation in the UEMOA zone

The GIMpay infrastructure and the new associated ecosystem currently under construction constitute GIM-UEMOA's new mutualization proposal that will redefine the digital financial landscape in UEMOA, promoting financial inclusion, fintech innovation and improving the customer experience. This partnership aims to provide simplified digital financial services that go beyond conventional banking services, offering a solution combining lifestyle and financial offers to young generations in the region, who are highly sensitive to

The GIMpay Super App, plugged into the Backbase Engagement Banking Platform, will offer a comprehensive suite of financial services enabling an instant and frictionless customer experience while cultivating a dynamic ecosystem that stimulates collaboration and innovation between banks, microfinance structures, e-money institutions, Fintechs, mobile money providers and states in the region.