The QGroup Foundation officially launched on Tuesday 23rd December 2025 the Settal Sunu Reew campaign (Let's keep the Gambia clean) in partnership with the Ministry of Environment, Climate Change and of Natural Resources (MECCAR). QGroup is supported by QCell Sunu Buss.

Settal Sunu Reew campaign marked the launch of a long-term national behavior change initiative. Ceci aims to promote cleanliness, civic responsibility and sustainable management rubbish. The “Settal Sunu Reew” initiative is guided by key goals aimed at achieving a lasting impact at the national level. He is The question of reducing visible waste and illegal deposits in areas urban areas; to improve public health by minimizing factors environmental factors that promote diseases; to promote a change in sustainable behavior through education and public awareness, in especially among young people; to encourage community ownership and active citizen participation; to strengthen collaboration between government institutions, neighborhood councils, communities and the private sector; to protect the environment through appropriate management waste; and to create economic opportunities for young people thanks to recycling and green initiatives.

The campaign is not limited to the operations of cleaning; it focuses on public awareness, youth mobilization, community action and partnerships strategic.

Cleaning operations regular, the installation of ecological public trash cans, large media campaigns and the beautification of selected pilot sites that will serve as models for other communities are planned.