On Thursday, April 24, 2025, Rawbank changed its visual identity and adopted a new one. The new graphic design was officially presented last Monday at a ceremony held in Kinshasa at the head office of the bank

RawBank is the leading bank in the Democratic Republic of Congo (DRC). Its new brand identity is a strategic evolution that reflects the bank's renewed ambition to support Congolese people in transforming their future, with audacity, trust and proximity. This transformation reflects a profound dynamic, that of a bank born in Congo, rooted in its time, focused on progress and more than ever at the service of Congolese people and Africa. The new identity of Rawbank is the result of collective work and strategic introspection carried out in 2024, marking a new stage in the history of Rawbank. The Bank announces strong guidelines to respond to contemporary challenges. It is about the acceleration of digitalization to deploy accessible, fast and innovative banking services, even in the most remote areas. Strengthening ESG commitment to support greener, more inclusive and more equitable economic growth. The support of the country's active forces such as women, young people, entrepreneurs, SMEs. And innovation without losing its DNA, to continue to embody proximity, reliability and a passion for service

Mustafa Rawji, CEO of Rawbank, says: “our new logo is much more than an aesthetic change. It embodies a vision, an ambition, a movement. It tells us who we are, where we come from, and where we are going. It is composed of two elements: our brand name, “Rawbank”, which is grounded, clear and assertive. As well as the symbol of claws, inspired by the Congolese leopard, an animal emblematic of our territory, known for its flexibility, power, speed and resilience