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Financial services: with Apple an almost exhaustive offer is being put in place

22/11/2022
Categories: Companies

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Several big tech companies have tried to get into finance. For the most part, they are not successful. On the other hand, Apple is making real progress

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Facebook tried to launch its own digital currency Libra, then Diem. But he gave up in the face of hostility from regulators. For its part, Google ended its Google Plex project last year. For its part, Apple is accelerating.

Indeed, the company has announced a new partnership with Goldman Sachs. In “the coming months” in order to offer interest-bearing savings accounts to its customers and to those of the American bank. An initiative according to Jennifer Bailey, who runs Apple Pay and Apple Wallet services that would allow Apple Card users “to earn daily cash rewards over time, while saving for the future.”

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