Due to the numerous constraints associated with stock market investment, stock market culture is not yet well integrated by Ivorians, especially those in the Uemoa zone. Faced with this, an innovative technological solution is being put in place to change the situation.

The implementation of the APayM application is the innovative technological solution to overcome the problem of stock market culture. This application is developed by the Weblogy group and will initially be deployed in the network of the Management and Intermediation Company (SGI) Nsia Finance. The agreement was concluded between the two structures on November 18, 2022 in the Plateau.

This application will allow Ivorians everywhere to now open their securities accounts remotely and invest in stock exchanges from their mobile money accounts and bank accounts without having to travel. Expected by the financial market, this major innovation will, according to the opinion of its officials, facilitate access to the stock market for all, accelerate financial inclusion and boost the economy of Côte d'Ivoire.

For Jil-Alexandre N'Dia, co-founder of APayM, “this is an opportunity both for the Diaspora and for citizens living in the interior of the country. Now, with this partnership, it will be possible to achieve the inclusion of populations on the stock market even if they are unbanked.”