Seven years after the launch of Pismo, a company of the Brazilian sisters Daniela and Julia Binatti, the startup was acquired by Visa for a staggering $1 billion. Finally, it is one of the latest cases of successful “fintechs” in Brazil, which is by far the most dynamic Latin American country in this field, with innovative solutions for a huge consumer market

Pismo has more than 450 employees, not only in Brazil but also in the United States, the United Kingdom, India and Singapore. According to Daniela Binatti, co-creator of the company, several financial institutions installed in impressive skyscrapers on this emblematic artery of the Brazilian megalopolis have become Pismo customers. It has become one of 21 Brazilian “unicorns”, the name given to start-ups with a market value of more than $1 billion, more than half of the 38 such companies in Latin America with its

In fact, the Pismo platform allows Visa to offer its customers banking products that are accessible from anywhere in the world, thanks to the use of remote computing (“cloud”) to store technological tools on them.