After years of absence in terms of visibility, the large firm GBFOODS reconnects with the Beninese public with a classic but very strategic and impactful communication, on its various brands, the one that attracts the most attention remains the famous brand of culinary broth "GINO MAX". Indeed, since 2019, GBFOODS has put back on the market its broth "GINO MAX" with the aroma of CHICKEN with a tablet of 12g, the largest on the Beninese market, to bring even more taste to the dishes of consumers. GINO MAX therefore returns in a larger form as described so well by the masterpiece that is located at the Cadjèhoun crossroads.

A water tower of more than 30m in height that is sublimated in the colors of "GINO MAX", is a strategic choice according to the geographical location of the building, which offers a 24/7 exposure for the brand which thus comes to show its ambitions on the Beninese market and also its place in the spirit of the consumer.

 
This masterpiece realized by the media agency HARMONIES could only be possible thanks to the working method that the team of Harmonies Bénin with in mind Mr. Afzal BARE, its "Project Manager" was able to set up.

This method is essentially based on two fundamental points which are:

• the study of media habits (thanks to its MidSight Audience Measurement dashboard) in this period of covid-19 pandemic and the analysis of the current market environment that has been impacted by the variables imposed by this pandemic,
• the selection of service providers at the final execution of the work in compliance with the specifications.

It is important to remember that Harmonies Media Group, the N°1 media services in French-speaking Africa, claims the strong local knowledge of the markets of the area and an integrated approach in its recommendations. It covers 15 countries and offers a media service approach focused on achieving business objectives through the strong professionalization of media investment management.

Are you willing to proceed like the GINO brand? Harmonies Bénin and its team are at the disposal of any customer or brand that would like to give a boost to its visibility.