Domestic coffee exports are expected to rebound in 2021. The Ministry of Agriculture and Rural Development is encouraging localities to convert coffee varieties to improve quality. Domestic coffee exports are expected to see positive signs in the coming first months of 2021, despite the severe impact of the COVID-19 epidemic. In 2020, Vietnam exported 1.51 million tons of coffee worth 2.66 billion USD, down 8.8% in volume and 7.2% in value year-on-year. The export price averaged USD 1,759/ton, up 1.8 percent from 2019, according to the Ministry of Agriculture and Rural Development.

Vietnam's coffee products have been exported to more than 80 countries and territories, accounting for 14.2% of the global coffee bean export market share. In 2020, Germany, the United States and Italy remained the three largest importers of Vietnamese coffee.

According to the Agricultural Processing and Market Development Department, coffee stocks at ports around the world had fallen to their lowest level in years. But, according to the chairman of the Vietnam Coffee and Cocoa Association (Vicofa), Luong Van Tu, the price of coffee will increase in 2021 due to a drop in global production.
Vietnam's major coffee import markets continue to enforce high-level social distancing measures, leading to an increase in demand for coffee at home. At the same time, the opportunities brought by the Vietnam-European Union Free Trade Agreement (EVFTA) will help boost domestic coffee exports.

The Ministry of Agriculture and Rural Development also encourages localities to convert coffee varieties to improve quality as well as increase the market share of coffees, continue registration of geographical indications and develop brands for local products.

According to the Import-Export Department under the Ministry of Industry and Trade, Vietnam's coffee industry is currently seeking to modernize and synchronize its production lines and improve the competitiveness of its products to achieve the goal of six billion dollars in export turnover by 2030, while increasing the added value of products.