The question of financing the creation of African content remains problematic. The African Development Bank (AfDB) believes that the continent's digital and creative platforms should receive more investment and financial support.

According to Chinelo Anohu, Director of the AfDB's Africa Investment Forum, creative content industries stand to benefit from more investment. This point of view was shared during a virtual meeting on “The new face of African collaboration”.

On the same occasion, Dean Garfield, vice president of public policy at Netflix, said that the infrastructure put in place at the pan-African level by the world leader in streaming could help to overcome some of the challenges that affect the realization of the creative potential. of Africa. He notably mentioned the lack of intellectual property protection and the fragmentation of payment systems.