The Belgian scale-up Cowboy launched a mountain bike (VTC) that it presented on Wednesday. This new model, with closed or open frames, includes an inverted fork, seat suspension, wide tires and an integrated rear rack for better comfort, whether on city pavements or forest trails

With the connected electric bike brand, the company hopes to achieve a balanced operating income this year and to generate a net profit for the full year 2025. To do this, she is counting in particular on the Cross, an all-terrain bike (VTC) that she presented on Wednesday. The removable battery has an accumulated capacity of 50% for a range of up to 120 km. Its price is 3,999 euros

The company believes a lot in this new model, which was developed in particular on the basis of the opinions of the Cowboy community. Thanks to this Cross, it hopes to exceed 100,000 units of bikes sold in 2025, all models combined. The first was launched in 2018. According to its forecasts, the scale-up should reach balance in terms of its operating income in the course of 2024 and expects its first net profit in the financial year 2025.