Vivo Energy has unveiled a new brand identity. This is a decisive strategic step in the company's growth.

Vivo Energy is the pan-African company that distributes and markets Shell fuels and lubricants in Mauritius. Vivo Energy needed a modern and unifying brand that reflected its growth, ambition and vision to become the leading and most respected energy company in Africa. Indeed, the new brand image is designed to make the company more visible, strengthen its reputation and highlight its future-oriented identity. The new corporate brand has a bold, confident, simple, and passionate new brand personality; a new, easily recognizable logo with the “dynamic V,” a modern and powerful emblem symbolizing dynamism, leadership, and unity; and an updated color palette that tells a story of energy, innovation,

According to Fouad Khfifi, Managing Director of Vivo Energy Mauritius, “with its abundant natural resources, its young population and its diverse cultures, Africa is a continent promised to succeed. Vivo Energy's mission is to contribute to realizing this potential. For this, we will capitalize on our expertise, our global brand portfolio, and our exceptional customer service. With our new brand image, we are in a better position to be leaders, to innovate and to drive progress on our continent.”