A joint statement released on October 14, 2022 announced that Meta, the parent company of Facebook, Whatsapp and Instagram, has selected the American specialist in advertising solutions Entravision as a sales partner in Ghana. As part of this agreement, the group's subsidiary located in South Africa, Entravision 365 Digital has connected local businesses to Meta's advertising offers.

In Africa, Meta wanted to increase the use of its advertising offers. The continent is of interest to the group whose advertising revenues fell for the first time in its history, by 1% year-on-year in the 2nd quarter 2022, with a digital advertising market booming. Indeed, Entravision wants to “deploy dedicated local experts in Ghana to provide businesses with essential tools for sales growth, while helping to deploy their advertising investments in Meta's product family.” And also provide local billing for Ghanaian advertisers.

According to Julian Jordaan, CEO of Entravision 365 Digital “This partnership reinforces our commitment to advertisers, enabling them to connect brands to consumers through support local strategy, creative expertise and market-relevant training.” On the other hand, Enitan Denloye, Meta's regional director for Africa believes that “Ghana is an important country for Meta, and our priority is to invest in the market and be closer to the people and businesses here. As such, we are delighted to use Entravision 365 Digital as a business partner.”