The Council of Ministers on Wednesday, November 12 2025 adopted the bill on the Advertising Code. This ambitious text is intended to oversee a rapidly changing sector, marked by the rise in power of digital technology and influencers.

Senegal is taking a decisive step forward. Facing drifts and with misleading content, the government wants to create an environment advertising that is healthier, more transparent and respectful of consumers.

The new code sets out clear rules for marketing and media actors. This law aims to regulate practices advertising, protect citizens against abusive messages, ensure fair competition between traditional agencies and digital platforms.

This code takes into account the rapid transformation of media landscape, where social networks and digital technology are redefining communication strategies. It focuses on social responsibility, requires the veracity of messages, prohibits false advertising and preserves Senegalese cultural values, with particular attention to audiences vulnerable, especially minors, to inappropriate content or aggressive marketing.