In a published document, the UEMOA Financial Markets Authority (AMF-UEMOA) announced that it was looking for a researcher to develop effective strategies to promote financial literacy and increase the investment in the region's capital market.

In a document, the AMF-UEMOA stressed the need for a model adapted to the population context to demystify financial products and increase savings and investment. The expert who will be recruited will be responsible for finding solutions to challenges such as the low literacy rate and relatively low purchasing power. In reality, the authority's initiative is part of the challenges faced by potential investors in the regional capital market. These are mainly low literacy rates, low purchasing power and economic behaviors that do not predispose them to invest in financial products.

According to the data in the BCEAO, there are in fact only 180,500 securities accounts out of a population of 120 million inhabitants, and just over 29 million bank accounts in 2021 according to the institution's estimates.