The social network Twitter, which was launched in 2006, changed its name yesterday, Monday, July 24, 2023. The logo, which used to be a small blue bird, has been replaced by a white X on a black background. The replacement of the brand embodies the change of era desired by its new owner

“X embodies the future of unlimited interactivity — focused on audio, video, messaging, payments and banking, and opportunities.” This is what the former commercial manager of the NBCUniversal audiovisual group and the current CEO of Twitter Linda Yaccarino explain. For her, it is extremely rare in life or in business to get a second chance to make a strong impression. Twitter has already made a huge impression by changing the way we communicate. Now, X will go further and transform the virtual village square.”