Tik Tok has gone from an entertainment network to a global marketing champion. Its suspension in Senegal following a threat to “the stability of the country”, the consequences will be enormous.

The Chinese social network is making its mark not only in the field of entertainment and in the field of marketing. Tik Tok is very successful among young people who sell online and has become a place of business generating several jobs. It has truly carved out a place of choice among the most used social media platforms and has greatly impacted digital marketing, becoming a highly regarded marketing platform

Dozens of products, more or less useful, have indeed seen their sales explode following viral videos promoting their merits in Senegal. In reality, this abolition may cause significant falls in the labor market and may likely affect the country's economy.