A report by the GTRI think tank indicated that banking problems such as the reluctance to process currency received through other channels and high processing fees are hampering the growth of India's e-commerce exports. The group says a change in mindset is needed to unleash the sector's potential.

The Global Trade Research Initiative (GTRI) has indicated that unlocking India's e-commerce export potential of up to $350 billion by 2030 will require addressing banking issues that hinder growth and increase operational costs. For this, the report indicated that “to initiate change, the RBI and banks need to change their mentality and treat small-value exports differently from higher-value exports. This change is essential to avoid abuse while streamlining processes. Without this fundamental change, all the reforms attempted by the RBI and the banks will fail.” The report also notes that small e-commerce businesses often face challenges as banks are not equipped to handle low-value transactions effectively.