An awareness campaign for the revolutionary Business in a Box (BizBox) program was launched last Monday. This program was born under the collaboration of the Ghana Enterprises Agency (GEA) and the Mastercard Foundation.

The awareness-raising campaign for the BizBox program aims to empower an additional 250,000 young people in Ghana, building on the successful collaboration previously established under the Young Africa Works project. The aim is to help 250,000 young people access dignified and fulfilling jobs over the next four years. According to Rica Rwigamba, Country Director, Ghana ,Mastercard Foundation, “BizBox program aims to enable disadvantaged young people in Ghana, especially young women starting their first business, to acquire skills and access to dice kits. seed, to markets, to financing and to the technology to start, create and develop their business. We believe that this will improve the well-being and resilience of young entrepreneurs by creating an enabling environment, especially for agriculture and agri-food businesses to thrive and contribute to national development.”