The Bankers Committee of the Central Bank of Nigeria (CBN) has unveiled "Confam Am", a website to combat fraud. The "Confam Am" advocacy campaign relies on very clear calls to action to deliver its message.

The bank launched the integrated advertising campaign to inspire conversations about cyber fraud and the need for due diligence, seeks to raise awareness of the activities of cyber fraudsters, as global rates of cybercrime rise. Built around the advice of a fictional character "Mr Confam," whose vigilance and wit help warn people about cybercrimes, the campaign, the CBN said, encourages vigilance and scrutiny in online and personal financial management. The campaign discusses common financial fraud and cybersecurity risks and approaches to mitigate them.