Endeavor Catalyst has invested $1 million in the Moroccan startup Chari. This investment is part of Chari's Serie-A fundraising campaign. And will allow the Moroccan startup to consolidate its continental expansion and begin its transition to fintech by financing the acquisition of Axa Credit, subject to obtaining approval from the central bank.

Endeavor Catalyst has been present in Morocco since 2014. Chari, is an e-commerce application for convenience stores in French-speaking African countries and allows you to stock up on consumer products and take advantage of payment terms. Indeed, in order to allow the Moroccan startup to consolidate its continental expansion, the investment fund of the global Endeavor network, has approved an investment of one million dollars in the Moroccan startup Chari.

According to co-founder and CEO of the startup Chari to continue: “It is a privilege to welcome Endeavor Catalyst among our investors, joining other investors such as Y Combinator, Orange, Rocket Internet or even the management fund of Harvard University.”

Endeavor Catalyst has already invested in more than fifty unicorns around the world, including Glovo, Flutterwave, Brex, Cabify, and Checkout.com. In addition, Chari had already been selected by the Endeavor network at the beginning of 2022 for its list of “outlier” companies, representing the 10% of Endeavor companies with the strongest growth and the greatest impact on their communities.