New boss Elon Musk said Twitter will soon be rolling out a new feature that will allow organizations to identify accounts associated with them, with the intention of reducing fake accounts on the platform.

In his tweet on Sunday, November 13, 2022, Musk announced that “Twitter will allow organizations to identify other Twitter accounts that are actually associated with them.” It will be deployed in the coming days and will allow organizers to identify other Twitter accounts that are actually associated with them.

Elon Musk apologizes in his tweet saying “I want to apologize for the fact that Twitter is super slow in so many countries. The application does > 1000 RPCs grouped incorrectly just to render a timeline at home! ”.

In fact, the company introduced its new Twitter Blue subscription at $8 per month for users in the United States, the United Kingdom, and a few other countries. So the website has been invaded by trolls who have used the service to impersonate celebrities and brands.

This led pharmaceutical giant Eli Lilly and defense major Lockheed Martin to lose billions of dollars over tweets made by spoofed accounts that got the blue check using Twitter's new paid verification feature.

Users have therefore had negative reactions to the situation causing Twitter to suspend its blue check box subscription service on Friday.