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Official launch of the SanlaMallianz brand: a decisive turning point in the insurance sector in Africa

16/09/2024
Source : ORISHAS-FINANCE
Categories: Sectors

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Le jeudi 12 septembre 2024 s' est tenu le lancement officiel de la marque SanlaMallianz to prestigious Sofitel Abidjan Hotel Ivory. It is the result of a strategic partnership between two global insurance giants, Sanlam and Allianz

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Le lancement officiel de la marque SanlaMallianz marks a decisive turning point in the insurance sector in Africa, strengthening ambitions of these two entities to become the tested leaders of the pan-African market, believe the various authorities involved. According to Souleymane Diarrassouba, President of the ceremony, the Minister of Commerce and Industry, highlighted the preservation of jobs in this major group, and the choice to make Abidjan the brand's hub in sub-Saharan Africa fr. in particular life insurance, non-life insurance and health insurance. This combination will allow for better integration of services, geographic expansion, as well as a more effective response to customer needs in emerging markets in full transformation.

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