The second company of the LANALA Group, LANALA Life Insurance organized a forum on Thursday, March 6, 2025 in a proactive approach to support and train brokers. The forum, held in a hotel complex in Conakry, is part of the strengthening of its relationship with brokers. The focus is on the strategic opportunity that life insurance offers

Held around the theme “Life Insurance at the heart of brokerage growth strategy”, this event aims to broaden the skills of couriers and support their professional development. The Deputy CEO of LANALA Life Insurance, Diawara Alama said that “this forum has a double objective: on the one hand, to make brokers aware of the importance of diversifying their offer by integrating LANALA's life insurance products, and on the other hand, to show them the need to expand their portfolio outside of conventional products in order to explore the life insurance market and thus maximize their success.”

For her part, the President of the LANALA Group, Méniane Christelle Doré, encouraged brokers to think about the various issues that hinder the development of life insurance, such as making customers aware of the value of this offer, creating a climate of trust in the face of cultural and religious reticence, as well as adapting commercial speeches to demonstrate that life insurance is a priority and not a secondary expense. The President emphasized the crucial role of brokers in supporting customers. “Your mission is not limited to selling a product, but to educating your customers, whether individuals or professionals, about the benefits of life insurance. By highlighting the mechanisms of these products, by reassuring about their validity and by removing socio-cultural obstacles, you become a real driver of development for the entire market. ” she hinted.