La 6th edition of the African Insurance Exhibition (SADA) took place from 20 to 21 March 2025 under the theme “strengthening the resilience of the informal sector through insurance”. It wants to be that window that values insurance, by making the promotion of insurance products, a key vector for the economic development of Côte d'Ivoire

SADA intends to facilitate access to insurance and to create a framework for exchanges and meetings between the various players in the sector, in particular insurers and the Ivorian population. Several actors from all 4 corners of Côte d'Ivoire and even Guinea were present at this event. According to the Commissioner-General of SADA , Valérie Kouamé, Sada wants to involve all the different layers of the insurance sector and those in the informal sector, which she considered “not organized but which has purchasing power”. According to the latter, “the informal sector is very neglected by insurers and insurance inclusion is needed to help populations excluded from the system to better benefit from insurance

The 2025 edition of SADA aims to “raise awareness about the importance of insurance: a social vector of development and security both for the population and for the country's ecosystem”.

For this edition, the African Insurance Show (SADA) will award prizes to all those entities that interact in the development of insurance, but who also popularize this sector.