SUNU Assurances Vie Cameroun has strengthened its strategic partnership with Advans Cameroun. This partnership allows the life insurer to position itself in the microfinance sector and Advans to strengthen its services thanks to the group's insurance expertise

From their contract, SUNU Assurances Vie Cameroun acquired 24.88% of shares in the Cameroonian microfinance institution, Advans Cameroun. L'acquisition has been approved by the Central African Banking Commission (Cobac). The amount of the transaction was not communicated. SUNU is thus expanding its scope of intervention beyond traditional life insurance products. Its collaboration with Advans allows it to reach a wider clientele è , in particular micro, small and medium-sized enterprises (MSMEs) and individuals who are often excluded from traditional financial services. The two entities will be able to combine their networks, their digital tools and their knowledge of the market to develop adapted services

This alliance is a continuation of a partnership that began in 2021 in Côte d'Ivoire. It led to the launch of insurance products for Advans customers: funeral insurance, hospitalization, health, agriculture. To date, more than 35,700 customers have subscribed to it. In Cameroon, Advans claims a portfolio of + 100,000 customers, + 26 billion FCFA (44.7 million $) in total deposits, and + 26 billion FCFA