SafariCom Plc, the largest telecommunications operator in Kenya, announced a net profit of $354.3 million (45.8 billion Kenyan shillings) for the fiscal year ended in March 2025, representing a growth of 7.3% compared to the previous fiscal year.

SafariCom, Kenya's largest telecom operator, announced an 11% increase in its net profit to $540 million for the fiscal year ending in March 2024. This result marks a significant recovery after two years of pressure on profits. This growth is driven by a solid performance in Kenya and a dramatic reduction in losses in its activities in Ethiopia.

The group's turnover reached a record 3 billion dollars, supported by the strong contribution of mobile data services and M-Pesa, Safaricom's mobile money platform. M-Pesa alone accounted for 44.2% of service revenue in Kenya, underlining its central role in the company's business model. The customer base grew by 16%, reaching 57.1 million subscribers, attesting to the company's strong market penetration

In Ethiopia, Safaricom's losses fell significantly by more than 50%, from $472.4 million in the previous year to $165.7 million in fiscal year 2024. The Ethiopian unit now contributes to nearly 10% of the group's turnover, with its customer base having more than doubled to 8.8 million. In addition, M-Pesa services in Ethiopia have grown in popularity, with 2.4 million active users making transactions worth over $160 million. Safaricom's initiative to enable remittances from Kenya to Ethiopia has further strengthened its presence in