The Gambia launched the “Good Market” initiative on Friday 4 July 2025. It highlights local creativity and supports young people and women entrepreneurs, especially in tourism and creative industries.

The “Good Market” offers a platform for exhibiting and selling local products, promoting market access, the visibility of Gambian brands and sustainable tourism, with the support of national and international partners. During the inauguration, the EU ambassador, Immaculada Roca i Cortés, called it a “flagship program”. For her, the Good Market realizes the ambitions of the National Development Plan through innovation, private partnerships and the empowerment of young people and women

A l' en croire, “grâce à des initiatives telles que le programme PEJ sur le tourisme et les industries créatives, The European Union& eacute; enne aims to expand access to skills, tools, and markets for young innovators. Our objective is clear: to improve the competitiveness of MSMEs and to unlock sustainable employment.”