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Yup Cameroon: the SGC mobile payment service causes its shareholders to lose nearly 5 billion FCFA

01/11/2024
Source : ORISHAS-FINANCE
Categories: Sectors

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The notice of completion of the liquidation of the company YUP Cameroun indicates that the shareholders of this subsidiary of the banking group Société Générale (SG) dedicated to mobile payments lost nearly 8 million dollars (about 4.8 billion FCFA), at the time of the cessation of activity of this company in 2022.

Les shareholders of the company YUP Cameroun are the banker Société Générale Cameroun, the State of Cameroon and the insurance company Allianz Cameroun. The managing director é of é SOCI é T é G é é Norale Cameroun, Nicolas Pichou, avait officiellement annonc é in a message sent to all its collaborators on 1 ᵉʳ March 2022, the end of the ' YUP adventure, launched é from à 2017 in seven African countries by the Société Générale banking group, in particular Ivory Coast, Senegal, Burkina Faso, Burkina Faso, Burkina Faso, Cameroon, Cameroon, Guinea, Ghana and Madagascar. According to the CEO of SG Cameroun, “despite tous les efforts consentis par les équipes YUP, dans les sept style="font-family: "Bookman Old Style”, "serif">concerned geographies, including Cameroon, to develop our market shares and improve the experience, the service has failed to create a viable model and the market prospects do not allow us to consider maintaining it.”

The report of the Bank of Central African States (BEAC) on payment services in the Cemac zone mentioned that at the time of the cessation of its activities, only 22,332 accounts opened at YUP Cameroon were active, representing 3.35% of the total. This means that 666,739 accounts in the YUP Cameroon network, or more than 96% of the total, were practically not used, despite what can be perceived as a rush of customers towards this offer as soon

as it was launched.
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